Turkish major appliance and consumer electronics brand Beko has more share in the market than any other brand. Koç Holding CEO Bülent Bulgurlu has stated the brand has a 9.2% market share in Europe, a percentage making Beko the market leader . The revenue obtained from European sales is 2.6 billion EUR, he added. Bulgurlu underlined that Beko is the market leader in all of the refrigerator, oven, dishwasher, washing machine, dryer and freezer categories in 27 EU member countries.
