by Oğuzhan Bilgin
He was always shown behind by the polling companies. She was either censored or discredited by the media. Even their social media accounts were shut down by social media companies… Taylor Swift, Beyonce, Jennifer Lopez, Eminem, Lady Gaga, Robert De Niro and others… mobilized with slogans like “Don’t darken our bright future”, “Vote for freedom against the dictator”.
The only thing they didn’t say was “Do you realize the danger?”… He was always demonized, both he and his voters were humiliated. From Hollywood to digital platforms and the music industry, they were all positioned against him… No caricature or insult was left unmade for his voters. Bigot, peasant, idiot, barbarian… They were all lined up one after the other.
“Intellectuals who have written huge books, authors with popular novels and “highly cited” academics… Each of them became a part of the campaign in their own way, in their own language.
It was not enough… The American political hegemony, the Pentagon and the CIA, of which these elements of cultural hegemony are a part, wanted to liquidate him anyway; American capital, which is primarily based on the war industry and finance capital, in other words, its economic hegemony, was also strongly opposed to him.
How familiar does the above sound, isn’t it?
We in Turkey are used to the Westernist/globalist hegemony mobilizing all its forces against right-wing, nationalist-conservative leaders and humiliating them with their masses.
A similar situation happened in the US. In the US, the globalist cultural hegemony mobilized all its forces to prevent Trump from winning, but in the end Trump won. So, how did such a cultural hegemony-people tension emerge in the supreme power of the West, in the center of globalism? How should we understand this?
There is an ideological, cultural and political-economic framework on which the West’s global cultural hegemony has long been based. The cultural dimension of Western globalism, whose political economy is based on neoliberalism and whose foreign policy seeks to weaken and tutelage non-Western nation-states, was parallel to this. On the one hand, although its language, which itches sub-identities (race, ethnicity) and trivializes national identities, was mostly designed for non-Western societies, the aspects that touched it were becoming apparent…
While the so-called ‘woke culture’ was useful for destroying the nation-states of non-Western societies, it also weakened Western nation-states from within. The nation-state was not the only issue. A total ideological attack against everything that makes a nation a nation – tradition, religion, family – was produced through cultural tools.
The disgrace at the Paris Olympics and the long-standing LGBT propaganda were typical examples of this. It is no coincidence that Hollywood, digital and social media channels, the music industry, which are the main channels through which this is produced, are hostile to Trump and Trump’s nationalist politics against these globalist cultural elites.
It is also no coincidence that Fukuyama, the former ideologue of this globalist liberalism, the author of “The End of History”, wrote “the end of liberalism” after Trump’s victory. The lynching against Trump by the ideologues, academia and media of the war and finance capital, their neoliberalism or left-liberalism, which constitute the economic infrastructure of this globalism, is also no coincidence.
A form of struggle waged by the culture of a narrow globalist elite against the people and their values was defeated against Trump.
Moreover, the white working class, which had previously supported the Democrats, has also rallied behind Trump. Meanwhile, the relationship between this cultural hegemony and the Nobel prizes has again become evident in this process.
It is no coincidence that the Nobel Prize-winning economist said that he was “very worried” about the US with Trump’s victory. I thought it was the institutions that mattered? Or is it that the US also lacks advanced institutions, a qualified institutionalization?
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